(Europay, Mastercard and Visa) a different way to accept credit card transaction using a smart chip or a smart chip and pin. These cards will be blended, a magnetic stripe and smart chip, in the near future, until magnetic stripes are eliminated. EMV is a much more secure way for merchants to accept non-cash payments. Liability will switch to the consumer, if the merchant has an EMV/Smart Card reader enabled terminal. So the consumer and merchant benefit from EMV. DonUp currently stocks EMV terminals.